If you’re still using old world advertising for your firm, think again…A recent study has found that 84 per cent of 18-34 year olds no longer respond to traditional advertising strategies. Millennials no longer trust traditional advertising platforms-TV, radio and print. Instead they want to engage with brands through the “people-powered market’.
Young consumers trust the information on digital (35.3%) and social media (22%), over TV (20%) and newspapers (9%). Even with this mistrust, Millennials are a highly brand-focused group and a recent study by Havas Worldwide found that 45 per cent believe that brands play an ‘essential’ role in their lives.
Our Module 3 helps you with online marketing tips.